Digital Marketing is creating a sort of revolution in the business world, with more and more businesses opting in for Digital Marketing..
Most of the global customers are hooked to the online world, and look out for buying products and services online. Digital marketing is the most rewarding platform that is having the potential to tap into the needs of these customers and thereby help them in making a decision, so that they can purchase a product or service of their choice.
Digital marketing includes some of the best online marketing best practices such as Social media marketing, SEM & SEO, Content marketing, Affiliate marketing, E-commerce marketing, online advertising etc.
As of today, companies are competing to improve their online presence, as online marketing is the new and most trusted medium to generate business. But, there is a definite pathway and a structured approach through which we can tap the right clients, and so scale up our business by getting in more traffic in the form of visitors.
SEO – Search Engine Optimization
Search Engine Optimiztion (SEO) is a proven method that has been tested by thousands of marketing professionals, for generating leads, and getting more traffic to our respective website and blogs.
Zuriel Studios has done an extensive research in order to gain ini-depth insight as to what are the SEO tactics (On-page and Off-page) that can be implemented, so that ultimately the results are displayed in the first page of Google.
We ensure that we will drive traffic on your website/blogs within a span of three months, and see that your purpose of building an online presence is justified.
On Page Optimization:
- Keyword Planner and Research
- Title, Description, Keywords Optimizations
- Website Page Load Optimization
- Header Tags Optimization
- Competitors’ website analysis
- Internal link structuring & optimization
- Pages H tags optimization
- Image & Hyperlink Optimization
- txt Creation/Analysis
- RSS Feed & XML Sitemap
- Google, Yahoo & Bing Webmaster Tools
- Google Analytics
- Alt Tag Optimization
- Page Content Rewrite Updates
- Page Speed Optimization
Off Page – Optimization:
- Google My Business Setup & Verification
- Google Places – Setup
- Customer Reviews/Ratings ( Google review )
- Listings in Online Yellow Pages
- Schema Structured Data
- Geo Targeting in Google
- Article posting
- Directory submissions
- Classified Submissions
- Blog posting
- Rss Feed Submissions
- Comments, forums submissions
- Group Creations
SEM – Search Engine Marketing
Search engine marketing revolves around paid ads. The concept of paid ads comes into perspective. Pay Per click (PPC) and Pay per action (PPA) are the most used concepts in the paid ads domain. The main aim of paid ads is that Google lists these ads on the top of the Google page or on the right hand side of the first page itself.
The main advantage of Search engine marketing is that when visitors visit your website / blog and if they click the ads that are displayed in your website, then google pays you certain amount. This in turn helps in brand building
SMM-Social Media Marketing
Social Media Marketing- The market for social media has reached epic proportions. There is not an iota of doubt that most of the businesses regardless of scale, rely on the social media marketing platform
The team of social media marketers and writers at iBase know precisely well as to how various social media platforms such as Facebook, Twitter, Linkedin, Google+, Youtube, Instagram, Pinterest etc., can be used in a profitable and justifiable manner
We have developed our own well-thought plan of action in order to gain maximum mileage from Social media.
We basically focus on three main factors when we do social media marketing for our clients, and those are:
- Creating a buzz about the our client’s business in the social media world.
- Brand building.
- Slowly trying to pull in interested customers, which in turn helps in minting money.
We assure our clients that our Social md aedia marketing techniques are time-tested and produces the best results within a certain specified time frame.